The most versatile way to build multimedia experiments and questionnaires on Windows — dozens of question formats, rich media, and clean data, without writing a line of code.
MediaLab v2027 is the first complete rewrite since the 1990s — rebuilt on modern Windows platforms, fully backward compatible, and ready to keep growing. A few of the highlights:
All current image, audio, and video formats present and play back cleanly — no codecs to chase down.
Author questionnaires in any language, including true right-to-left scripts — ideal for international research.
Sharp on modern high-resolution displays and ready for touchscreen data collection out of the box.
Refreshed single-file output with variable labels, plus one-click export to Excel and SPSS.
Fully rewritten on today’s platform — faster, more stable, and built to keep evolving.
Existing MediaLab studies, media, and data files carry straight over — pick up right where you left off.
Assemble your experiment screen by screen in a point-and-click interface — no scripting, no compiler, no waiting on a programmer. Present instructions, stimuli, and questions in any order, then randomize, counterbalance, and branch based on a participant’s earlier answers.
Likert, semantic-differential, multiple choice, ranking, grids, sliders, and open-ended text — with validation and required-answer rules.
Show video, play audio, embed PowerPoint, and capture responses to any of it — including timed exposure and self-paced presentation.
Collect response latencies right inside a questionnaire, or hand off to DirectRT when you need millisecond-level accuracy.
Run IAT-style tasks and priming paradigms, with precise control over stimulus timing and category mapping.
Route participants down different paths, pipe earlier answers into later questions, and personalize the whole session.
One clean data file per study, with variable labels included and one-click export to Excel and SPSS.
Drop a DirectRT block into any MediaLab session. MediaLab passes along the subject and condition IDs, DirectRT runs the millisecond-precise trials, and MediaLab resumes exactly where it left off — the participant never notices the handoff, and your data lands in one place.
Weighing it against something else? We keep an honest comparison with Qualtrics, Gorilla, Inquisit, PsychoPy and our own DirectRT — including where we’d point you elsewhere.
Take the full version for a 30-day test drive, or request a quote — no subscription, ever.