Here are some more readings that have proven helpful in my own work that uses web-based surveys:


Couper, M. P., Traugott, M. W., & Lamias, M. J. (2001). Web survey design and administration. Public Opinion Quarterly, 65, 230-253.


Dillman, D. A., & J. D. Smyth. (2007). Design effects in the transition to Web-based surveys. American Journal of Prevention Medicine, 32, S90-S95.


Dillman, Don A., Reips, U. & Matzat, U. (2010). Advice in Surveying the General Public Over the Internet. International Journal of Internet Science, 5, 1-4.


Ganassali, S. (2008). The influence of the design of Web survey questionnaires on the quality of responses. Survey Research Methods, 2, 21-32.


Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P. (2004). Should we trust Web-based studies? A comparative analysis of six preconceptions about internet questionnaires. American Psychologist, 59, 93-104.


Sax, L. J., Gilmartin, S. K., & Bryant, A. N. (2003). Assessing response rates and nonresponse bias in web and paper surveys. Research in Higher Education, 4, 409-432.