We want to use two types of scales that seem to be unavailable at medialab. Namely:
1.Instead of a X-point scale, we would like to use a continuous scale. More specifically, we would like to use a straight axis, anchored on the two ends, say like this:
good______________________________________bad
Then we would like the subjects to be able to move a cursor along the line with their mouse, to indicate their answer.
2.We are also interested to use in medialab a scale that would be anchored at a word on the one side, and at a picture on the other side. Also, instead of text, we would like to present a picture. For example, we want to place a picture of a man at the top. The scale then would be anchored on the word "woman" on the one side, and a picture of a woman on the other. Subjects will have to rate which (the word "woman" or a picture of a woman) is more closely associated to the stimulus (picture of the man). How can I do this at medialab?
For an illustration see attached file, taken from Holbrook et al, 1984.
Is it possible to develop these two scales at medialab? How?