I have been able to quickly and easily create a wide variety of priming procedures including IAT and Fazio evaluative priming procedure. My collaborators and I have run about 20 experiments using this paradigm and have obtained not only reliable patterns of moderation, but also substantial correlations (r = .5 range) between evaluative priming procedures and conscious attitude measures and motivation measures. This speaks well of the interface with DirectX in measuring precise presentation and response times. I think that if you are looking to dabble in priming methods, or if you have more complicated measures in mind, this is a great program, low investment in time, high return.

Jamie Barden,
Howard University