I've tried the DirectRT implementation of the IAT. It worked like a charm and has an appearance very similar to the lab procedures we've been using for the last few years.
Anthony Greenwald, Co-Creator of the IAT,
University of Washington
I've tried the DirectRT implementation of the IAT. It worked like a charm and has an appearance very similar to the lab procedures we've been using for the last few years.
Anthony Greenwald, Co-Creator of the IAT,
University of Washington
Of all lab software packages I have used now, MediaLab and DirectRT were not only the most flexible tools, but also the ones which were most easy to handle. The programming is so easy that even an inexperienced research assistant can create basic experiments within a day of practice. And the two programs are capable of combining nearly any kind of stimulus and response you may wish to use for your research. Most importantly, the service provided by empirisoft is exceptional. In fact, I can't think of any better lab software for psychological research.
Bertram Gawronski,
University of Western Ontario
I plan on purchasing MediaLab for 31 machines. I'm sold on your product! You really don't have any competition. This is easily the best product on the market for researchers interested in running computerized experiments.
Stephen M. Smith,
North Georgia College
We often look at effort or time on a task, and MediaLab has a built-in feature that unobtrusively allows us to get timed data for any aspect of our study - everything from time spent reading stimulus materials to completion of individual dependent measures. My graduate students have found programming in MediaLab to be very easy to learn. They have been able to begin running studies within days of being introduced to the program. It has cut the amount of time required to prepare an experiment in half; we no longer need to create multiple versions of the experimental materials or waste time at the copy machine to produce them. It has eliminated the need for data entry or conversion - the data are automatically stored in SPSS and Excel formats and ready for analysis. We also have noticed that research participants seem to be more engaged in experiments using MediaLab. MediaLab has greatly facilitated the research being conducted in my lab.
Gifford Weary,
Ohio State University
Perhaps the most exciting thing about MediaLab software is its potential to expand the types of research questions we can address. MediaLab gives researchers the full benefits of interactivity -- both in presenting information and in assessing responses.
Sharon Shavitt
University of Illinois, UC
MediaLab and DirectRT have greatly improved the efficiency of work in my lab. I'm able to present a wide variety of experimental stimuli, including video, audio, still photos, web pages, etc. in a very precise and controlled environment. I've also found that I have had a better success rate, with my experiments being more likely to result in good data. I attribute this to greater control in presenting experimental stimuli, and less room for experimenter variability in the presentation of information.
Bryan Gibson,
Central Michigan University
I have worked with a variety of experimental design software packages in the past, and I have found DirectRT to be the most user-friendly program that I have encountered. Within hours, I had sophisticated programs up and running. DirectRT’s ability to record very accurate response times from a Windows environment is a very nice asset, and its ability to record voice activated reaction times and actually record and save the responses is wonderful. Also, the support offered by Empirisoft was extremely timely and helpful. I highly recommend DirectRT to anyone who needs to design a reaction time task. I have found this software to be easy to use, efficient, and accurate.
Michael Suvak,
The National Center for Posttraumatic Stress Disorder