As researchers begin to appreciate the benefits of computer-based data collection, they are often faced with the tough decisions about how to go about getting software to match their needs. Writing one's own software programs is time consuming and often results in a less than optimal solution. 'Canned' computer programs exist but these often lack the flexibility needed for creative research designs. MediaLab offers an ideal solution. Straightforward and easy to follow instructions for basic experiments yet allowing the flexibility to integrate other software routines and more complex stimulus presentation and data collection should it be necessary or desirable. The program fits the needs of researchers because MediaLab was developed in collaboration with a wide range of active researchers.

Curtis Haugtvedt,
Ohio State University