MediaLab helps both technologically savvy and
technologically challenged researchers with their creation of powerful
computerized experiments. Created specifically for the Windows
environment, MediaLab combines smart experimental design features with the
capabilities of today’s powerful multi-media PC technology.
Highly intuitive and user-friendly, MediaLab comes with
extensive interactive help files, an easy-to-follow
manual, sample experiments and a simple tutorial to
help you get started right away. You will be able to start creating
fully-functional basic experiments in 15 to 20 minutes.
Complex factorial designs? No problem.
If you’ve used them, you know. General purpose
programs typically have limited flexibility when it comes to experimental
design. With MediaLab, participants can be administered different stimuli
and different dependent measures and in different orders depending on the
experimental condition. MediaLab allows for a wide variety of input
including multiple choice responses, fill-in-the-blanks, essay-type open
ended responses, thought and recall listings, and even ratings of one's
own open-ended responses. MediaLab handles all of this with ease and
writes friendly data files that be analyzed immediately in either Excel or
MediaLab allows you present an
abundance of stimuli from basic and fully-formatted Word documents, HTML,
and PowerPoint Shows to multi-media files such as audio, video and image
files—either alone or in combination. If MediaLab can not perform a
specific task, it will branch off to run an independent program of your
choosing during an experiment, and then return to where it left off.
- Define as many experimental conditions as you
like (great for factorial designs).
- Flexible randomization features.
- Randomize items within a single group.
- Randomize the order that groups of items are
- Randomization routines at both the experiment
level and within questionnaires.
- Embed your own or third-party programs (DOS,
Windows 3.1 and Windows 95 and later) within an experiment or
- Run DirectRT or Inquisit sessions from within
your MediaLab experiment.
- Create multiple custom preference settings with
choices of fonts and display colours.
- Context sensitive help such that pressing F1 at
any time will help you with what you are currently doing.
- Option of on-the-fly editing of Word and
WordPerfect documents-edit them as you run through your experiment.
- Resolution independent-compatible with screen
displays from 640x480 to 1600x1200.
- Easy-to-use intuitive interface--no programming
- Now compatible with non-english fonts (e.g.,
Japanese, Chinese, Arabic).
- Customize all messages and/or translate into
- Optionally run experiments from a CD-ROM or
Server on LAN.
- Scale responses with up to 12 closed ended
- Multiple response (select all that apply)
- Fill-in-the blank responses (free or
- Essay-type responses.
- Thought listings and recall listings.
- Have subjects rate their own thought-listing
responses on any dimension.
- Easy text-based instructions for any question.
- Present html pages with active hyperlinks.
MediaLab uses the Intenet Explorer browsing engine so you can display
anything that Explorer can.
- Track browsing behaviour as subjects navigate
through local html files or the world wide web.
- Track every link the subject follows and record
when they arrived and how long they stayed.
- Easily present Microsoft Word or any other OLE
compatible documents for more elaborate formatting.
- Easily embed Microsoft PowerPoint shows within
your experiment or questionnaire(s).
- Gather on-line continuous rating data during
audio and video clips.
- Skip pattern capability when a particular
closed ended response is given.
- Questionnaire items can be omitted in specified
- Easily modify and re-use your questionnaires in
- Option of self-paced or time-limited responses.
- Allow subjects to return to previous questions
- Embed subjects' responses in subsequent
- Create multiple style configurations (e.g.,
colours and fonts) for use within the same experiment or questionnaire.
- Present graphics (.bmp, .jpg, and .gif).
- Present sound files (.wav, .mp3.)
- Present video (.avi, .mpg, .mov.)
- Present combinations of graphics, sound, video
and questionnaire items.
- Present html, flash, java, asp and any other
browser compatible files.
- Optional parameters allow you to set the screen
location of images and movies as well as set.
- Optional parameters allow you to set the screen
location of images and movies as well as set the size of video clips all
the way up to full screen.
- Writes data to an easy-to-analyze ASCII file.
- Your choice of which variables to write to the
- Writes all data into a single file that can be
imported straight into Excel (up to 255 variables) or SPSS (unlimited
variables). Variable definitions are written automatically, so you can
start analyzing your results immediately.
- Two sets of data files are produced, one
organized by questionnaires, the other by variable names.
- Includes a utility to easily merge data files
collected on different computers.
- Optionally write reaction time for any response
to the data file.
- Optionally write data from multiple computers
to a single folder on your network.